The Art & Science of Premium

Shane Pearlman

Lessons from the road to making a successful & popular premium WordPress plugin. Shane will share the strategies he employed to be profitable and the mistakes he made while learning. The best advice he has: Be as agile with your business model as you are with your code.

* The Product: Identifying a winner?
* Bootstraping: How do I keep cost low?
* Marketing: Sell your own or join a marketplace?
* Freemium, Premium or Subscription: How do you price your product?
* Roadmap: Which features do you build?
* Support: How do you keep people happy?
* Addons & APIs: How do you leverage success?”