Making ebooks isn’t as simple as spinning up a new WordPress site, but it can be done by just about anyone.

If you or your clients have figured out the hardest part—producing compelling content—you may be thinking about books. This session is all about understanding recent shifts in publishing with an emphasis on how to publish a professional-quality ebook.

• What does it take to make a book? Christina will explain the essentials of ebook publishing. Her presentation will describe the process so that attendees with diverse content, skills, and resources can decide if it’s a good fit—and understand how to get started.
• What can we expect in the future of digital publishing? Innovative publishers are using WordPress, and their efforts point to a familiar future: responsive design, APIs, and structured metadata.