So you’re building a new product, eh? You’re all ready to hit the terminal and get coding? But how do you know what you’re building is something your users actually want to buy?

In this product development-themed presentation, we’ll go through a three-part process called The Hook that allows you to:

1. Target a specific customer-set.
2. Learn how to design a product that will solve their problem
3. Make the product a habitual part of your new users’ lives.