We all know that a website and online presence is essential in today’s marketplace, but website nuts and bolts are often skipped over in favor of “hot” technology talks, like Pinterest or Instagram. And what does a “good website” look like, anyway – especially in the context of permanence, when everything changes… all the time?

In this interactive session format, we’ll review live websites from attendees, covering various website testing and usability techniques attendees can use to improve sales and customer engagement on their own website. From simple content changes to more in depth issues, this session will result in practical takeaways to be put to work right away.