{"id":121222,"date":"2013-07-30T08:09:08","date_gmt":"2013-07-30T15:09:08","guid":{"rendered":"https:\/\/2013.portland.wordcamp.org\/?p=121222"},"modified":"2013-07-28T10:10:29","modified_gmt":"2013-07-28T17:10:29","slug":"meet-christina-elmore","status":"publish","type":"post","link":"https:\/\/portland.wordcamp.org\/2013\/meet-christina-elmore\/","title":{"rendered":"Meet Christina Elmore"},"content":{"rendered":"<p>Christina got into the nuts and bolts of ebook production in 2010 and has enjoyed watching the ecosystem mature. She&#8217;s speaking this year about how to most effectively make a book from a blog. We covered a few questions about her talk, ebooks, and more.<\/p>\n<p><strong>Who can make their own ebook? (Not to be confused with the question of who should make their own ebook.)<\/strong><br \/>\nJust about anyone can get basic text content into an ebook format. The process isn&#8217;t quite as simple (and definitely not as delightful) as making a WordPress site, but it&#8217;s moving in that direction. Create a Word document with clean, consistent formatting (but no images or tables, folks), upload the file, fill out some form fields and you\u2019ve got an ebook for sale on Amazon.<\/p>\n<p>Just like websites, it gets more complicated when you want to tweak formatting, include images, display information in a table, or customize a table of contents. And you&#8217;ve got to figure out formats: will the EPUB file work on a Kindle and my mom&#8217;s iPad? (Answer: no. But you can use yet another tool to convert EPUB to a Kindle-ready format.)<\/p>\n<p>If you want to publish an ebook that goes beyond the basics, you need some additional skills and a good tolerance for trial and error. Experience with HTML and CSS will help, and you can use Adobe InDesign to layout a print book and export to the EPUB format. There are also author-services companies that offer ebook production, as well as many other publishing services like editing, cover design, printing, and marketing. Finally, there\u2019s a book publishing platform called Pressbooks that\u2019s built on WordPress\u2014it\u2019s an especially good choice for writing teams with multiple contributors and editors.<\/p>\n<p>Your tools of choice should depend on your range of skills. And that\u2019s part of what stalls people who are trying to get started: which tools do I really need and when is it worth paying an expert? The bottom line is that it\u2019s doable for an amateur to produce a high quality ebook without web or book publishing experience.<\/p>\n<p><strong>What\u2019s the biggest mistake you&#8217;ve made in publishing ebooks?<\/strong><br \/>\nLet me count the ways. . . My biggest single mistake was to expect a degree of standardization that isn\u2019t there. It was (still is, but less so) chaotic: a messy environment in which the publishing powers were enforcing a lowest common denominator. And most of the e-publishing tools looked like they escaped from a Gateway PC running Windows 98. I wasted a lot of time looking for an existing tool, model, or guideline that I could trust. (For most web developers, a state of evolving standards is the norm, but it was foreign to me.) I certainly couldn\u2019t look to the traditional publishing houses for best practices. I\u2019ve come to take delight in the shifting landscape of ebook production, but it was a challenge at first.<\/p>\n<p><strong>What&#8217;s the coolest WordPress-powered author website you\u2019ve come across, and why?<\/strong><br \/>\n<a href=\"http:\/\/www.hughhowey.com\/\">Hugh Howey<\/a> is worth checking out. His site is built on WordPress, he&#8217;s a self-published author who&#8217;s had great success, and he uses his site to engage readers. Howey works on multiple pieces at once, and he keeps readers clued in to his progress with a simple bit of code that calculates words written against each story\u2019s total expected word count. It displays as progress bars on the left side of every page. (The tool <a href=\"http:\/\/www.languageisavirus.com\/nanowrimo\/word-meter.html\">originated with National Novel Writing Month<\/a>, and I think there&#8217;s a petition out there to have George R. R. Martin start using it.) Howey also promotes fan fiction and fan art on his site and sells <a href=\"http:\/\/en.wikipedia.org\/wiki\/Digital_rights_management\">DRM-free<\/a> and signed copies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christina got into the nuts and bolts of ebook production in 2010 and has enjoyed watching the ecosystem mature. She&#8217;s speaking this year about how to most effectively make a book from a blog. We covered a few questions about her talk, ebooks, and more. Who can make their own ebook? (Not to be confused [&hellip;]<\/p>\n","protected":false},"author":5733040,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-121222","post","type-post","status-publish","format-standard","hentry","category-speakers"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheW5A-vxc","_links":{"self":[{"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/posts\/121222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/5733040"}],"replies":[{"embeddable":true,"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/comments?post=121222"}],"version-history":[{"count":3,"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/posts\/121222\/revisions"}],"predecessor-version":[{"id":130359,"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/posts\/121222\/revisions\/130359"}],"wp:attachment":[{"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=121222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/categories?post=121222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portland.wordcamp.org\/2013\/wp-json\/wp\/v2\/tags?post=121222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}