I’ve had the pleasure of designing and improving WordPress websites for companies researching and treating neurological diseases and cancer. Their work is profoundly important, but it can be obscured by poor web design and usability. They don’t understand the value of usability, the need to be mobile responsive, or the importance of upgrades and security.
Even seemingly minor improvements could make major differences when educating their prospective patients, or attracting doctors, scientists, and investors. And lives can truly be affected as a result of a better website. I’ll talk about my experiences improving these companies’ websites, some common usability mistakes, and best practices and techniques you can use for other websites, no matter what the industry.