Sustainability is critical as WordPress matures. Efficient implementations will thrive for years to come, while older WordPress projects are already obsolete. The building design and construction industry now embraces sustainability as a vital aspect of any successful project. In Portland, seismic resiliency is an increasing priority given greater awareness of our local earthquake hazards. Drawing experience from the built environment informs an efficient, sustainable, and resilient approach to creating WordPress sites and products. Through stories of both digital and physical projects, I’ll present a framework for maximizing the longevity of your work in the ever-evolving digital space.