You’ve no doubt heard a fast loading website is critical to success. With Google’s recent algorithm updates, this is more true now than ever. Many plugins and services claim to speed up WordPress, but which are most effective? Should you spend money on a service or find something free? How can site owners improve performance without writing code? This beginner-friendly talk covers the basics of site performance and recommends simple strategies and tools to boost performance. Sprinkled throughout will be pro tips for power users who want to take these concepts to the next level.